You know what's really freaking great? The internet.
More common than not,
- organic discussion about your product - from your customers already exist on the internet
- commonly, they exist on reddit, youtube
- on reddit, there may even be subreddits that are already chock-full of honest, anonymous discussion about what people want
- the voting system surfaces the most statistically common painpoints
so at the end of the day you can swoop in and start to build out your customer’s psyche. Have done this countless times and nailed the messaging!
Persona research is the bedrock for all successful marketing efforts. By investing resources into understanding who exactly is buying your product or services and what motivates them, you can create more relevant and effective ads tailored to their needs. And as a result, you could unlock massive growth potential – driving higher CTRs, ROAS, and CAC numbers. Think about it - if your Instagram CTR goes from 0.6% to 1.2% and all else holds static - your CAC just halved. What does that mean for your channel? For your business? For you?
Best part, persona research doesn't have to be difficult or expensive. I personally find it kind of the funnest part of marketing.
So get going - understanding the customer is the foundation for effective marketing that greases the gears for value transaction. This process will inform messaging, targeting, creative, positioning, and everything else.
We will leverage readily available sources across the internet to gather information that helps us paint a better picture of who those people are, what they’re trying to achieve, what they’re looking for, how they’re currently getting what they want, and what their barriers are.
It's 100% free - so just pop $0 into the price field.
Just promise me one thing: if you find this useful at all - please share this link with someone else that might.
I'm Alvin and I’ve worked on growth for the last 9 years. Most recently, leading growth marketing at Airbnb and Upwork. COVID changed everything - and for the last 2 years, I've been building the growth marketing agency that I wish I had when I was in-house.
You'll get access to the guide